Everything keeps changing...

500 Million people shop using search engines to find their products and services each day. Practically, it is impossible for a small or medium sized business to compete against the goliaths within their industry. For example, how can a person with one or two vacation rentals compete with titan like HomeAway.com.

For starters, Don’t take a one-size-fits all solution. In fact, your properties are each unique and require your input and our infrastructure to build a successful website for your hospitality business.

Philosophy: Don’t take short cuts. Comply with the best practices set forth by the search engines and deliver quality content and not garbage. This will ensure that people will “find” what they are looking for when they land on your site. This is better for the search engines, your prospective guests and your business.

Three step process to building your internet strategy:

Examination – the competitive environment is constantly changing. Your competitors will copy your ideas and sometimes enhance your strategy. In addition, your customer’s tastes and needs constantly evolve. To compound the magnitude of the challenge: technology changes by the second. The reality is that search engines always change their indexing algorithms and the directory services evolve as well. The bottom line is that without a specialist managing this process impractical.

Application:
The application of the Search Engine Marketing Strategy will involve the 5 Pillars of success: website configuration/design, high quality content creation, SEO, link popularity and PPC management.

Monitoring:
Things change – a stock broker will remind you that there are 2 sides to every transaction. Knowing when to sell a stock is as important as when to buy one. In fact, the only way to know when to consider changing campaign is by constantly monitoring it to make sure your Adwords and the Adword budget are effective. In other words, things that work today may not work tomorrow - the key is to know when and why something has stopped working.